THE PROBLEM
The 2022 Deloitte Women @ Work study reported that 68% of women struggled with work/life balance.
Most working mothers put in a full day at work, and also carry the majority of the load of managing their homes, coordinate kids’ schedules, remember everyone’s dental appointments…you get the drift.
In an effort to stay afloat with this ‘mother load’, millennial moms worldwide are pushing their health and well-being to the back seat.
THE PROBLEM
Worldwide, moms struggle with time, mind-space, and wellbeing – every day!
Disproportionate Mental Load
73% moms take on a disproportionate share of cognitive household labor causing higher levels of stress and multiple chronic health disorders.
Working moms are burning out at an alarming rate
1 in 4 struggling with work-life balance
Staggering societal and economic impact
Women leaving the workforce costs the US economy alone $650B
THE GAP
Existing solutions fall short for today’s moms
Fragmented Solutions Increase Cognitive Load
On an average, moms use 3-5 apps for their productivity and well-being, which adds to their already heavy mental load.
Lack Holistic Perspective
Moms need ways to integrate well-being into their daily lives.
One Size does Not Fit Moms
Globally, apps solve either for productivity or well-being, and are not designed to meet moms’ needs.
WHY MAMMA-MIYA
Designed by moms, for a mom’s unique reality
Brings productivity & wellbeing into 1 place
Deep user love
OUR VISION
“A world where moms thrive – supported & represented by empathetic tech shaped by their lived experiences”
WE BELIEVE THAT:
1. A fulfilled mother is key to a happier, well-functioning and healthier society.
2. A fulfilling day is the foundation of a good life.
3. A mom’s well-being is as important as her productivity.
DEEP USER LOVE
- “I am in love! I have spent years using paper planners, Google Calendar, tasks, To-Doist and a multitude of other apps to try and be proactive, or at least in control of my life. This app helped me get clarity on my priorities, question if something need to be delegated, rescheduled or done and helped me stop procrastinating so much.”
- “I love the brain dump feature. This is the only planning app I’ve ever used that includes brain dumps.”
- “It’s easy to use, and is a great way to help/support the mental load of being the default parent.”
- “I’m not one to use apps and planners at all, but this one has definitely transformed my daily schedule from appearing daunting each morning into something that feels very well organised.”
- “I enjoy that it’s created by moms who understand what it is like to juggle many roles in life and how difficult that can be.”
OUR FOUNDERS
Aashika Abraham
Founder/ CEO, MAMMA-MIYA
She is committed to helping moms live their best lives while also being great moms.
In 15+ years, her varied professional experience spans from Finance at E&Y to Sports marketing at Formula 1 & IPL.
Her work includes multi-million dollar partnership deals where she handled media, sponsorship sales and partnerships for top names in sport.
Aashika is mom to two girls under 10, 3 dogs, a bird, a turtle and a cat! Her days start early, where she pours herself into her yoga, meditation & personal growth practice. She enjoys playing basketball/ football with her girlfriends and is also passionately involved in conservation work.
Mala Munisamy
Co-founder/ CTO, MAMMA-MIYA
Mala believes technology can make life simpler and more fulfilling — especially for moms who do it all.
With over two decades of experience at Microsoft, Amazon, and growth startups, she’s built products that combine empathy, design, and technology to truly make a difference.
As a builder and leader, she’s passionate about creating tech that serves people — not the other way around.
A mom to a 13-year-old daughter, Mala knows firsthand the constant juggle of career, family, and self. When she’s not creating technology or mentoring women in tech, you’ll find Mala enjoying nature walks, art, meditation, and yoga.